There’s no one secret to succeeding in real estate. It’s a combination of best practices that, when worked correctly and consistently, can pay off for you:
1.Partner with other agents: Perhaps a buyer or seller isn’t your cup of tea. Or maybe their price point isn’t in your wheelhouse. Rather than turn these prospective clients away, you should co-list or co-represent them with competitors. Why? Because fifty percent of something is better than 50 percent of nothing!
2.Use a publicist: For a relatively little investment, you can tap a publicist’s long-standing relationships with journalists to help position you as the local “noted source” for all things real estate.
3.Pitch stories to reporters: Reporters are constantly hunting for story angles. Rather than merely suggest that they use you as a source, hand them scoops on a silver platter. Tell them what’s trending and newsworthy on the real estate scene so that they can convey that to their audience — your prospective buyers and sellers.
4.Tap vendors and investors for leads: vendors and investors are helpful in building a foundation for your real estate business. Accountants and lawyers tend to be particularly potent sources of business.
5.Host lots of open houses: Open houses are the best thing when you don’t have business. You don’t have to spend any money to host them, and in addition to reeling in leads, they can help you familiarize yourself with a neighborhood and its residents.
6.Maintain connections with past clients and referral sources: Send them market updates, just-listed cards, just-sold cards, and birthday and holiday cards to past clients to keep your name top-of-mind with them should the time come that they need a realtor.
7. Leave the logistics to the pros! Post-Pros Nashville helps real estate agents manage their time better by storing for-sale signs, riders and lockboxes for free and then delivering and setting up on-site at your listed properties. Removal is free! Find out more how we can make your job more efficient and effective. Give us a call today!